Demand Generation Marketing Manager

Role Overview

We’re looking for a Demand Generation Marketing Manager who can plan, execute, and optimize programmatic ABM campaigns and full-funnel demand generation campaigns across the mid-market segment. You will work closely with the Content Marketing, Customer Marketing, and PMM team to map existing content to the buyer’s journey, identify content gaps, and request new content and sales collateral to support campaign objectives.

What You Will Do

You will plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market, and work with other segment leads to ensure large-scale campaigns accurately capture ICP for all segments/personas. You will also maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions.

Why It Might Be a Fit

If you enjoy working in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, and you’re motivated to find solutions, this might be a good fit for you.

Requirements

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo)
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions
• Strong project management skills with experience in Asana or equivalent tools
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials
• Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)

Benefits

• health, pharmacy, optical and dental care benefits
• paid time off
• sick time off
• short term and long term disability coverage
• life insurance
• 401k contribution