Marketing Automation Strategist

Role Overview

Assists in development of overall marketing automation infrastructure, focusing on demand generation efforts related to product and service growth. Responsible for developing and maintaining automation data feeds, mapping, system connections, trouble shooting and report building.

What You Will Do

Executes marketing plans and best practices for the Eloqua / Microsoft Dynamics Marketing Automation infrastructure, including lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting with existing and new systems.

Why It Might Be a Fit

Must be proficient with Eloqua, Salesforce, Microsoft Dynamics or like systems, and have experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.

Requirements

• Bachelor’s degree in Advertising, Marketing, Information Technology or related field
• 5 years of experience in marketing automation and database management
• 3 years of experience in project management
• Eloqua or Marketo Certification preferred
• Microsoft Dynamics experience preferred
• Adobe Analytics Certification preferred

Benefits

• Dental insurance
• Vision insurance
• 401(k) or retirement plan
• Paid holidays
• Paid time off (vacation, sick leave)
• Life insurance
• Disability insurance