Director of Sales Planning

Role Overview

The Director of Sales Planning will lead market intelligence and sales-planning work to help the commercial organization focus on the right brands, at the right time, with the right opportunity. This role requires a strategic, data-driven operator who can segment complex markets, prioritize opportunity, and equip VPs and sellers with warm leads and clear direction.

What You Will Do

The Director of Sales Planning will use first-party data, market intelligence, and third-party tools to segment the market and identify the highest-potential brands, sub-brands, agencies, and categories to target. They will translate the content calendar into focused target lists that align brands with specific programming, production, media, and partnership opportunities.

Why It Might Be a Fit

The ideal candidate will have 8-10+ years of experience in sales strategy, sales planning, revenue strategy, market intelligence, business development, or a related commercial function. They will have demonstrated experience using B2B market segmentation to identify, prioritize, and activate high-potential target accounts.

Requirements

• 8-10+ years of experience in sales strategy, sales planning, revenue strategy, market intelligence, business development, or a related commercial function
• Demonstrated experience using B2B market segmentation to identify, prioritize, and activate high-potential target accounts
• Strong working knowledge of Salesforce, ZoomInfo, MediaRadar, Winmo, and related CRM and sales-intelligence tools
• Experience translating market data, content opportunities, or commercial signals into targeted lead-generation strategies
• Proven ability to build practical, data-informed recommendations for sales leaders and front-line sellers

Benefits

• Fixed annual salary of $155,000 – $194,000
• Annual bonus
• Employee equity plan grant
• Comprehensive benefits
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days