Lifecycle Marketing Technical Manager

Role Overview

As Lifecycle Marketing & Automation Manager, you’ll own the technology, automation, and execution behind how we engage, activate, and retain customers across their journey with Mudflap. This is a hands-on builder role for someone who thrives at the intersection of lifecycle marketing, data, automation, and AI.

What You Will Do

You’ll architect sophisticated customer journeys, unlock deeper personalization, and build scalable systems that allow us to move faster and deliver greater impact without simply adding headcount.

Why It Might Be a Fit

We’re looking for someone who doesn’t wait for a roadmap to identify opportunities. You bring ideas, challenge existing workflows, use AI aggressively to accelerate execution, and take full ownership of turning complex problems into measurable results.

Requirements

• 5+ years of experience in lifecycle marketing, marketing automation, CRM, or marketing technology, with deep hands-on expertise in Braze or a comparable platform.
• Strong technical capabilities across complex customer journeys, segmentation, personalization, APIs, webhooks, Liquid, and marketing data integrations.
• AI-first and automation-driven mindset, with demonstrated experience using AI and automation to build smarter workflows, improve efficiency, and scale impact.
• Highly analytical and results-oriented, with experience using experimentation, A/B testing, and customer data to drive measurable business outcomes.
• Exceptional ownership and execution, with a track record of independently solving problems, moving quickly, and delivering results in fast-paced environments.

Benefits

• Competitive salary
• Equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)