Digital Marketing Lead, APAC

Role Overview

The APAC Digital Marketing Lead is responsible for leading the digital marketing strategy, governance, and capability development across the APAC region. This role serves as the regional Center of Excellence (CoE) for digital marketing, driving best practices, standardization, digital transformation, and performance optimization across all APAC markets.

What You Will Do

Develop and execute APAC digital marketing strategies aligned with business growth objectives, establish and maintain digital marketing governance, standards, processes, and best practices across APAC markets, and drive continuous improvement and digital maturity across APAC markets.

Why It Might Be a Fit

The ideal candidate will have demonstrated success in driving digital marketing governance, performance improvement, and lead generation programs, and have solid experience in managing websites, SEO/SEM, social media, email marketing, webinars, and digital campaigns.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related discipline
• 8+ years of digital marketing experience in B2B or industrial environment, including 3+ years of regional APAC scope
• Demonstrated success in driving digital marketing governance, performance improvement, and lead generation programs
• Solid experience in managing websites, SEO/SEM, social media, email marketing, webinars, and digital campaigns
• Hands-on with website CMS system, marketing automation system, and CRM platforms
• Strong skills in multimedia digital content creation including graphic design & video editing
• B2B industrial, manufacturing, engineering, technology, or technical products experience preferred
• Experience working in multinational or regional APAC environments preferred
• Fluent written and spoken English, with the ability to communicate effectively across regional and global teams