Role Overview
The Marketing Manager will own the digital marketing ecosystem, generating high-quality, cost-efficient leads that convert to funded loans. The role reports directly to the SVP of Marketing & Analytics.
What You Will Do
Develop and execute paid search, paid social, and display strategy, support affiliate and lead vendor channels, and lead conversion rate optimization across landing pages and web properties.
Why It Might Be a Fit
The ideal candidate has 5+ years of digital marketing experience, a strong command of CPL, CPA, and ROAS-based optimization, and experience managing Google Ads, Microsoft Ads, and Meta Ads.
Requirements
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
- 5+ years of digital marketing experience with a demonstrated record of driving measurable lead generation results.
- Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads, with strong command of CPL, CPA, and ROAS-based optimization.
- Working knowledge of SEO (technical, on-page, content) and tools such as Google Search Console, GA4, and SEMrush or Ahrefs.
- Experience with marketing automation and email platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo), including segmentation, nurture design, and deliverability management.
- Experience managing online reputation, including review response and review-generation programs.
- Strong analytical skills, with the ability to connect marketing activity to downstream revenue using CRM and web analytics data.
- Experience in a regulated industry (financial services, mortgage, insurance) strongly preferred; reverse mortgage/HECM experience a plus.
Benefits
- Vacation — Vacation hours accrue on a per pay period basis.
- Paid Sick Time — 40 hours of paid sick time after 90 days of employment.
- 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
- Multiple PPO Medical Plans, as well as HDHP eligible plan.
- Dental Coverage
- Vision Coverage
- Company Paid Life Insurance
- 401K with a generous employer match
- Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
- Free Legal Services
- Employee Loan Program
To apply for this job please visit mutualmortgage.applytojob.com.
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