Role Overview
The Senior Marketing Manager will transform Buckhorn marketing by building a bold, differentiated brand presence across priority markets. This leader will sharpen the brand story, develop compelling value propositions, execute integrated campaigns, and create practical tools that help sales win against competitors.
What You Will Do
The role also owns demand generation and the creation of marketing-qualified leads (MQLs) through digital channels, trade shows, target-account campaigns, and customer communications, with clear accountability for lead quality, conversion, pipeline contribution, and marketing return.
Why It Might Be a Fit
The ideal candidate will have a strong background in B2B marketing, with experience in brand positioning, campaigns, content, digital marketing, trade shows, demand generation, and sales enablement.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Seven or more years of progressive B2B marketing experience
- Demonstrated success modernizing an established industrial, manufacturing, packaging, material-handling, or similarly technical B2B brand
- Experience defining MQLs and lead scoring, building nurture programs, and improving conversion from marketing engagement to sales opportunities
- Exceptional writing, editing, presentation, and visual-communication judgment
- Working knowledge of CRM, marketing automation, web analytics, social media, content management, and Microsoft Office applications
To apply for this job please visit jobs.dayforcehcm.com.
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