Director of Product Marketing

Role Overview

The Director of Product Marketing will lead the development of market segmentation, buyer personas, and prioritization across customers – pharma and biotech, and health system partners. They will craft positioning, messaging, and tailored pitches for each persona and segment, and equip the Commercial team with the narratives and materials to win. The role involves owning communication strategy and campaigns for scientific and medical audiences, planning and running launch campaigns for new products, indications, and capabilities, and managing marketing budgets, agencies, and contractors.

What You Will Do

The Director of Product Marketing will own market segmentation, buyer personas, and prioritization across customers – pharma and biotech, and health system partners. They will craft positioning, messaging, and tailored pitches for each persona and segment, and equip the Commercial team with the narratives and materials to win. The role involves owning communication strategy and campaigns for scientific and medical audiences, planning and running launch campaigns for new products, indications, and capabilities, and managing marketing budgets, agencies, and contractors.

Why It Might Be a Fit

The ideal candidate will have 10+ years of B2B marketing experience in life sciences, health data, clinical research, or health technology, with at least 3 years in senior or leadership roles. They will have a Bachelor’s degree in a scientific discipline, fluency in oncology clinical research and data concepts, and a working understanding of clinical trial operations and FDA guidance on externally controlled trials.

Requirements

• 10+ years of B2B marketing experience in life sciences, health data, clinical research, or health technology
• Bachelor’s degree in a scientific discipline
• Fluency in oncology clinical research and data concepts
• Working understanding of clinical trial operations and FDA guidance on externally controlled trials
• Exceptional storytelling and a record of developing compelling messaging that moves expert audiences
• A track record in product marketing and GTM: segmentation, persona development, competitive analysis, positioning, and launches
• Experience running conference programs, speaking engagements, and executive social media at a company selling to pharma, biotech, or health systems
• A self-sufficient, hands-on operator who delivers results independently