Head of Demand Generation

Role Overview

The Head of Demand Generation will own and scale the end-to-end demand engine that turns the builder community and PLG motion into a high-performance pipeline engine for Mid-Market & Enterprise. This role will design and lead acquisition, activation, and expansion programs across all channels, backed by strong analytics, experimentation, and cross-functional collaboration.

What You Will Do

Drive pipeline creation targets across paid media, SEO, content, events, ABM, and partner/community co-marketing. Define and manage full-funnel experiences from website/CRO to trial activation and enterprise nurture. Build and run ABM programs for top accounts with AEs, SDRs, and SEs.

Why It Might Be a Fit

The ideal candidate will have 8-12+ years of experience in B2B Demand Gen leadership, with a strong background in data and attribution fluency, natural collaboration, ABM and funnel strategy, and player-coach leadership.

Requirements

• B2B Demand Gen leadership: You’ve owned pipeline targets in high-growth B2B SaaS, ideally for 8–12+ years
• Data and attribution fluency: You’re confident navigating multi-touch attribution, forecasting, and CAC payback optimization
• Natural Collaborator: You’re the best friend of Sales, and see GTM as ‘one team’
• ABM + funnel strategy: You’ve built and scaled ABM programs and CRO experiments targeting Enterprise
• Player-coach leadership: You’ve hired, developed, and led high-performing demand teams and agencies
• Technical audience empathy: You know how to speak credibly to DevOps, IT, and SecOps buyers

Benefits

• Competitive compensation
• Ownership: Our core value is to ’empower others,’ and we mean it—you’ll get a slice of n8n with equity
• Work/life balance: Europe: 30 days of vacation, plus public holidays wherever you are. US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
• Health & wellness: Europe: We provide benefits according to local country norms.* US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
• Future planning: Europe: We provide pension contributions according to local country norms.* US: 401(k) retirement plan with a 4% employer match.
• Financial security: Europe: We provide benefits according to local country norms.* US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
• Career growth: You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
• A passionate team: We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
• Remote-first: Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
• Giving back: We’re big fans of open source, and you’ll get $100 per month to support projects you care about.
• Transparency: We all know what everyone’s working on, how the company is doing—the whole shebang.