Marketing Manager

Role Overview

The Marketing Manager will lead marketing strategy and campaign execution across critical areas of NACS. The ideal candidate can move comfortably between strategy and execution, developing positioning and audience journeys, building integrated campaigns, and analyzing performance to continuously optimize based on results.

What You Will Do

The role will involve creating and implementing go-to-market and omni-channel marketing strategies, managing creative, owning campaign performance, and using customer, market, and behavioral insights to continually refine audience strategy and positioning.

Why It Might Be a Fit

The ideal candidate will be a versatile marketer who can understand distinct business and audience needs, translate them into clear, measurable omnichannel marketing strategies, and be accountable for performance against those goals.

Requirements

• Bachelor’s degree in marketing, business, or related field
• A master’s degree in a relevant field will be advantageous
• Experience managing multiple business lines, audiences or campaign portfolios simultaneously preferred
• 3+ years of experience executing successful product marketing campaigns
• Proven success in executing lead generation campaigns
• Deep understanding of market trends and lifecycles
• Understanding of emerging marketing technologies and strategies
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
• Metrics-driven and analytical with an eye for creativity; proven ability to prioritize, drive, and achieve results under time pressure
• Experience presenting strategies, results and optimizations to key stakeholders
• Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling
• Experience with CRM, marketing automation, content and project management tools (HubSpot Miro and Monday.com preferred)
• Experience using—or a demonstrated curiosity and willingness to learn—AI and emerging marketing technologies to enhance marketing strategy, execution and productivity
• Team player: works within a fast-paced team environment to ensure goals are met or exceeded; strong project management and ability to collaborate with internal stakeholders to achieve desired outcomes
• Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
• Experience developing creative briefs and partnering effectively with designers, content teams and channel specialists

Benefits

• Comprehensive Benefits Package
• Salary commensurate with experience
• Approximately 10% travel
• In-Office Position w/ Work From Anywhere (WFA) Days
• Metro Accessible – 2 blocks from King Street metro