Marketing Manager (FMCG)

Role Overview

Our client is seeking an ambitious, results-driven Marketing Manager to lead and oversee the full cycle of marketing campaigns, identify and manage relationships with PR and beauty KOLs, and run performance marketing across major paid channels.

What You Will Do

Lead the end-to-end delivery of our 360-degree brand launches and ongoing growth initiatives, source and manage key relationships with beauty KOLs and media editors, launch and run core paid campaigns across major social and search channels, and proactively test and embed AI tools into day-to-day work.

Why It Might Be a Fit

You should bring strong curiosity, the initiative to test new applications, and a desire to help build modern marketing workflows. Exceptionally organised, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.

Requirements

• Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
• Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
• Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills.
• Working knowledge of major digital advertising platforms.
• Fluent in English and Cantonese.