Product & Retail Marketing Manager

Role Overview

We’re looking for a Product & Retail Marketing Manager to own go-to-market strategy for Nanit’s feature/hardware launches and lead our retail marketing efforts across key accounts. This role sits at the intersection of product and marketing — someone who can translate a feature roadmap into a clear launch plan, and just as comfortably turn brand messaging into retail-ready programs that drive sell-in and sell-through at Amazon, Target, or Babylist.

What You Will Do

Own go-to-market strategy and execution for software feature launches — from brief through positioning, messaging, sales/CS enablement, and post-launch measurement. Support hardware launch GTM from concept to shelf, aligning product messaging with production timelines, retail sell-in windows, and inventory availability.

Why It Might Be a Fit

5+ years of experience in product marketing, retail marketing, or a role spanning both — ideally at a consumer tech, hardware, or DTC company. A track record of owning GTM plans or retail programs end-to-end, from strategy through execution and measurement.

Requirements

• 5+ years of experience in product marketing, retail marketing, or a role spanning both — ideally at a consumer tech, hardware, or DTC company
• A track record of owning GTM plans or retail programs end-to-end, from strategy through execution and measurement
• Comfortable managing multiple launches and deadlines simultaneously in a fast-moving environment
• Strong writer and communicator, able to translate product features into messaging that works across owned, retail, and paid channels
• Naturally curious about the end consumer, with an instinct for grounding product and retail decisions in what parents actually experience
• Highly organized and detail-oriented, you don’t lose track of deliverables across several retailers and launches at once
• Strong cross-functional collaborator, you bring in the right people at the right time without needing everything defined upfront
• Data-informed: you use performance data to guide decisions, not just gut instinct
• Direct retail partner-facing experience (Amazon, Target, or similar) strongly preferred

Benefits

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events
• Access to healthcare benefits
• 401(k) plan
• Short-term and long-term disability coverage
• Basic life insurance
• Paid holidays