Manager Growth Performance and Marketing Analytics

Role Overview

The Manager, Growth Performance & Marketing Analytics is responsible for leading day-to-day performance analysis across Marketing and translating data into clear business recommendations.

What You Will Do

Lead weekly and monthly marketing performance analysis, translate complex data into clear executive narratives, and deliver executive-ready insights that improve marketing effectiveness, customer growth, and investment decisions.

Why It Might Be a Fit

The ideal candidate will have experience leading analytical workstreams, prioritizing business questions, and communicating with senior leaders, as well as a strong understanding of marketing KPIs, funnel metrics, conversion, customer behavior, attribution, testing, and performance optimization.

Requirements

• Four year college degree or equivalent experience in Marketing or other related field
• 7+ years in marketing analytics, growth analytics, digital analytics, ecommerce analytics, CRM analytics, media analytics, retail analytics, consulting, or business performance analytics
• Strong ability to translate data into business insights, root-cause diagnosis, and actionable recommendations
• Experience leading analytical workstreams, prioritizing business questions, building performance narratives, and communicating with senior leaders
• Strong understanding of marketing KPIs, funnel metrics, conversion, customer behavior, attribution, testing, and performance optimization
• Experience with advanced measurement methodologies, including marketing mix modeling (MMM), incrementality testing, geo-testing, lift studies, holdouts, customer journey analysis, audience strategy, lifecycle measurement, and marketing investment optimization
• Experience with business intelligence platforms (Power BI, Tableau, Looker, or similar), advanced Excel/Google Sheets, and web analytics platforms (Adobe Customer Journey Analytics, Adobe Analytics, GA4)
• Strong executive communication skills with the ability to simplify complex analyses, influence decisions, challenge assumptions constructively, and align stakeholders around recommendations

Benefits

• Competitive compensation
• Comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount, and much more