Performance Marketing Manager – Meta & Google

Role Overview

The role involves shaping growth in performance marketing, steering campaigns, and managing budgets. The ideal candidate will have experience in performance marketing, know Meta and Google Ads, and be able to handle KPIs, budgets, and tracking.

What You Will Do

Responsibilities include managing paid channels, steering agencies, setting goals, evaluating results, and finding new growth levers. The candidate will also brief and evaluate creatives, build an internal testing system, and plan and distribute budgets.

Why It Might Be a Fit

The ideal candidate will have a sense of numbers, attitude, and the courage to ask questions. They should be able to handle KPIs, budgets, and tracking, and have experience in performance marketing, particularly in D2C or e-commerce companies or performance agencies.

Requirements

• several years of experience in performance marketing in a D2C or e-commerce company or in a performance agency
• know Meta Ads and Google Ads so well that you can steer an agency professionally on an equal footing
• be able to handle KPIs, budgets, tracking, and attribution confidently
• understand customer journeys, funnels, and growth mechanisms
• have a good sense of creatives and know how to set up and evaluate creative tests analytically
• be strong and yet pragmatic
• have clear communication skills, both internally and externally
• drive things forward independently
• be open to AI, automation, and new tools
• not be afraid to get involved yourself