Performance Marketing Manager

Role Overview

Navitas is seeking an experienced Performance Marketing Manager to join our University Partnerships Australasia (UPA) marketing team. You will drive awareness, consideration and conversion across paid and organic channels for a portfolio of higher education brands, in domestic and international markets.

What You Will Do

You will build and run the paid search, paid social and digital advertising plans that reach prospective students, and own the performance commitments in the UPA marketing plan.

Why It Might Be a Fit

You will be a digital paid media, search and social expert, comfortable to be measured on applications and acceptances, not clicks.

Requirements

• 5+ years in performance or digital marketing, building and running paid media campaigns yourself, with significant budgets across multiple brands or markets.
• Expert in paid search and paid social, with deep Google Ads and Meta experience and exposure to TikTok, LinkedIn, YouTube and programmatic.
• Proven audience strategy and segmentation skills, including first-party and CRM audiences, retargeting and lookalikes.
• Strong measurement skills across GA4, Google Tag Manager and Looker Studio, including conversion tracking and offline or CRM conversion imports.
• A commercial mindset, with experience optimising to cost per acquisition and downstream outcomes rather than cost per lead.
• Working knowledge of SEO and AI search, and how paid and organic work together.
• Strong stakeholder management. Able to influence senior stakeholders, explain results in plain language, and hold firm on agreed priorities.
• Experience managing agency partners.
• Highly organised and self-directed, able to balance strategy with hands-on delivery across many accounts at once.
• Excellent written and spoken English.
• Relevant qualifications in marketing or a related field.

Benefits

• Career progression and professional development pathways
• A strong, positive and values driven workplace culture
• Flexible/hybrid working environment
• Collegial and collaborative environment with a commitment to education
• Access to, and support from, a comprehensive and experienced sales and marketing workforce

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