Performance Marketing Lead

Role Overview

The Performance Marketing Lead is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms.

What You Will Do

Develop and manage digital marketing campaigns, manage media buying activities, set up and optimize paid search campaigns, and analyze campaign data to identify trends and areas for improvement.

Why It Might Be a Fit

The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape, and a strong analytical mindset.

Requirements

• 3 to 5 years of hands-on experience in performance marketing
• spent millions in paid media budgets annually
• proven experience running real estate ad campaigns in the UAE market
• good understanding of the local audience, competitive landscape, and advertising regulations
• strong track record in lead generation
• experience working closely with real estate sales teams
• hands-on experience with mobile attribution tools
• solid working knowledge of product and web analytics tools
• deep understanding of conversion tracking and setup
• analytical and comfortable with data
• clear communicator who can work across marketing, sales, product, and data teams
• strongly data-driven mindset