Manager, Performance Marketing-Social

Role Overview

As a Manager, Performance Marketing, Social, you will be responsible for planning and executing the Always On strategy and managing the optimization of paid social campaigns driving subscriptions and engagement across Peacock/direct-to-consumer products. You will work closely with the Director, Performance Marketing to develop strategy and optimization recommendations across major social platforms.

What You Will Do

You will own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, QA, pacing, optimization, and measurement against business goals. You will also analyze campaign performance and deliver clear reporting that surfaces actionable insights, channel contributions, and opportunities to improve efficiency and growth.

Why It Might Be a Fit

This role requires 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit) and 2+ years of management experience. You should have experience with social campaign optimizations, analysis, and reporting, as well as experience with onboarding and implementing DCO solutions.

Requirements

• 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit)
• 2+ years of management experience
• Experience with social campaign optimizations, analysis, and reporting
• Experience with onboarding and implementing DCO solutions
• Experience with campaign automation tools, automated and AI-powered workflows
• Experience using Smartly to build, manage, optimize, and report on paid social campaigns
• Strong project management and interpersonal skills
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives
• Experience working in Excel – knowing your way around Pivot tables is a must
• Familiarity with testing methodologies, experimental design and ability to input into learning agenda
• Entertainment, advertising or e-commerce industry experience a plus
• Excellent oral and written communications skills
• Self-motivated and results oriented with a high regard for attention to detail

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Discounts and perks

Tagged as: Excel, Project Management