National Trade Marketing Lead – 18 months contract

Role Overview

The National Trade Marketing Lead will ensure UPI films have a strong presence in cinemas and are well promoted across all cinema owned communication channels. The role will work closely with the Head of Trade Marketing & Partnerships ANZ to formulate exhibition marketing strategies for major chains and support independent cinemas on allocated films.

What You Will Do

The National Trade Marketing Lead will prepare product presentations, negotiate with exhibitors to develop promotions, and maintain a strong working relationship with all exhibitor marketing teams. The role will also conceptualize and brief key trade marketing materials, develop and manage bespoke assets, and review and approve all assets developed by exhibitors.

Why It Might Be a Fit

The ideal candidate will have a proven background in trade marketing, B2B or marketing within the entertainment industry, and will be able to work on own initiative and within a team environment. The role requires attention to detail, strong communication skills, and the ability to build rapport with internal and external stakeholders.

Requirements

• Proven and successful background in trade marketing, B2B or marketing within the entertainment industry
• Understanding of marketing fundamentals is essential
• Understanding of the exhibition landscape / terminology would be favourable
• Exhibits professionalism and confidence in presenting in boardroom settings
• Attention to detail is critical
• Strong communication skills and ability to build rapport with internal and external stakeholders
• Proficient in Powerpoint and Excel
• Strong negotiation skills
• Digital knowledge and experience would be looked on favourably
• Ability to work on own initiative and within team a environment
• Impeccable administration and highly organised
• Efficient and proven ability to multi-task several projects at one time prioritising against multiple deadlines
• Highly creative
• Tact, discretion and confidentiality

Benefits

• 18 months contract