Senior Growth / Demand Generation Manager

Role Overview

We’re looking for a bold, creative Senior Growth / Demand Generation Manager to build and scale the pipeline engine behind Nectar’s growth. Reporting to VP, GTM, you’ll own our acquisition strategy end-to-end, from paid and organic channels to the creative ideas that make people stop scrolling, and turn our marketing spend into measurable pipeline and revenue.

What You Will Do

Own Nectar’s demand generation strategy and influence sales pipeline, from channel mix and budget allocation to forecasting and reporting to leadership. Lead paid search, social, and sponsorships and reach our champions and buyers where they already are: LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, creator partnerships, and more.

Why It Might Be a Fit

This is a senior, high-impact role where you’ll define how Nectar reaches that audience and build the demand generation function as we scale.

Requirements

• 4-7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies
• ownership of a meaningful pipeline target and budget
• deep fluency in social platforms and the culture around them
• hands-on experience with AI-native tools like Claude, Claude Code, Cursor, or other LLM-powered workflows
• track record launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X
• proficiency with marketing automation, email, A/B testing, and personalization tools, plus Salesforce, Google Analytics, and more
• experience building a function at an early-stage company

Benefits

• Competitive compensation
• early equity
• Health, vision, and dental benefits
• 401(k) match
• ClassPass membership for fitness and wellness classes
• $50/month mobile stipend for all employees
• $50/month internet stipend for remote employees
• Free lunch in the office
• $1,000/month housing stipend for living near the office
• Fully paid for commuter benefits (train stipend or Palo Alto parking reimbursement)