Head of Performance Marketing

Role Overview

Head of Performance Marketing will own paid acquisition across the marketplace and scale revenue at efficient returns. This is a hands-on, player-coach role that requires a scrappy executor who’s as comfortable running Meta campaigns as building forecasts, partnering with the Data team on attribution, and coaching the team.

What You Will Do

The Head of Performance Marketing will own paid like their own P&L, setting budgets by channel and vertical, owning ROAS and revenue targets, and deciding where the next dollar goes as the budget continues to scale.

Why It Might Be a Fit

This is a high-ownership role at a company disrupting a $500B industry. If you think in numbers and systems and want to build the performance marketing engine for a marketplace that’s just getting started, this role could be for you.

Requirements

• 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency
• Proven P&L impact: a track record of managing and scaling $5M+ annual paid media budgets with direct accountability for ROAS, CAC, and revenue targets
• Meta mastery: deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience
• Analytical rigor: advanced proficiency in performance analysis, forecasting, attribution modeling, and testing
• Technical depth: experience with conversion tracking (pixel and Conversions API), CDP or CRM integrations, and landing page A/B testing
• Experience leading or mentoring paid media buyers

Benefits

• Stock options
• Medical, dental, and vision insurance
• Generous PTO
• 11 paid company holidays
• 401(k) plan
• Infant care leave
• On-site gym/showers open 24/7