Product Marketing Generalist

Role Overview

The Product Marketing Generalist will sit directly inside project squads, working alongside engineers, designers, product managers, and clinical leads to bring PMM thinking in at the point of creation, all the way through to launch. The role requires a genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.

What You Will Do

The Product Marketing Generalist will be responsible for owning the marcomms strategy for each product project, developing sharp creative briefs for launch materials, running two to three significant product launches in the first year, and developing robust research and reporting to enable continuous learning and improvement across the PMM function.

Why It Might Be a Fit

The ideal candidate will have a track record of owning product launches end-to-end, a genuine interest in the future of healthcare, and the ability to move seamlessly between technical, medical, and consumer industry topics. They will also be a fast learner who can get up to speed on a new product area quickly and produce output without needing lengthy handoff periods.

Requirements

• 5-7 years in product marketing or product management with experience ideally in consumer technology, healthtech, or a subscription/membership business.
• Track record of owning product launches end-to-end, not just contributing to them.
• Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.
• Fast learner who can get up to speed on a new product area quickly and produce output without needing lengthy handoff periods.
• Comfortable working inside project squads and managing stakeholder relationships at pace across engineering, design, and clinical teams.
• Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.
• Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).
• AI tool fluency is essential.