Manager, Brand Marketing

Role Overview

The Manager, Brand Marketing will lead innovation and renovation initiatives, product and packaging superiority efforts, and launch execution to strengthen the brand across first and second moments of truth. The role requires a deep understanding of consumer, category, and competitive dynamics to inform strategic decisions.

What You Will Do

Key responsibilities include leading 3-year innovation and renovation pipeline delivery, synthesizing innovation dynamics and market performance to inform business reviews, and overseeing innovation pipeline performance and launch readiness activities.

Why It Might Be a Fit

The ideal candidate will have a proven track record in developing and executing brand strategy, experience leading cross-functional teams, and the ability to drive business results in a fast-paced environment.

Requirements

• University Degree (BA/BS) in Marketing or related business field
• MBA referred
• In-depth knowledge of brand building management principles and practices
• Strong negotiation, agency management, and relationship-building skills
• Strong research and strategic analysis skills
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency partners
• Strong problem-solving and decision-making skills, with the ability to translate ambiguity into clear recommendations and action plans
• Excellent communication (both verbal and written) and interpersonal skills
• Strong financial acumen and understanding of calculating risk/return on business decisions
• Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment
• Proficient in Microsoft Office Applications

Benefits

• 401k with company match
• Healthcare coverage
• Performance-based incentives
• Competitive total rewards package