Director of Product Marketing

Role Overview

The Director of Product Marketing will shape how innovative media technology is brought to market, owning product positioning, messaging, go-to-market strategy, and sales enablement across products and solutions.

What You Will Do

The Director will define and drive product marketing strategy, develop clear positioning and messaging, lead go-to-market planning, and translate complex technical capabilities into compelling customer benefits.

Why It Might Be a Fit

The ideal candidate is an experienced product marketing professional with a strong commercial mindset, 5-10 years of experience in product marketing, and a strong understanding of the market and customers.

Requirements

• 5-10 years of proven experience in product marketing, solutions marketing, product management or commercial strategy within media technology, broadcast, telecommunications, cloud or another complex B2B technology environment
• Strong knowledge of live sports production, broadcast workflows, contribution and distribution, media services or IP/cloud-based media workflows
• Experience developing and executing go-to-market strategies for complex technology products or services
• The ability to turn technical concepts into clear value propositions and engaging customer stories
• Commercial understanding of areas such as pricing, packaging and service models
• A collaborative and hands-on approach, with the ability to work effectively across Product, Sales, Marketing and technical teams
• Curiosity about emerging technologies and experience using AI and digital tools to improve efficiency and ways of working