Role Overview
We are looking for a data-driven and customer-centric Manager – CRM & Lifecycle Marketing to own and drive end-to-end customer engagement, lead nurturing, conversion and retention journeys across multiple consumer-facing business verticals.
What You Will Do
Design and execute personalized, automated and performance-led CRM strategies across WhatsApp, email, SMS, RCS and other communication channels.
Why It Might Be a Fit
The ideal candidate should be able to connect marketing communication with business outcomes and leverage AI and automation to improve campaign efficiency and customer engagement.
Requirements
- 4–6 years of hands-on experience in CRM, lifecycle marketing, customer engagement or marketing automation
- Strong experience in WhatsApp Business API, email, SMS and RCS campaigns
- Hands-on experience with CRM platforms and marketing automation tools
- Good understanding of customer lifecycle management, segmentation, lead nurturing and retention marketing
- Experience designing automated workflows and multi-channel customer journeys
- Strong understanding of lead generation, sales funnels and conversion optimisation
- Experience with campaign analytics, reporting, A/B testing and performance measurement
- Ability to coordinate with performance marketing, sales, product and technology teams
- Strong analytical, communication and problem-solving skills
To apply for this job please visit linkedin.com.
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