Corporate Marketing Manager

Role Overview

Owns the LLM content optimization strategy, alignment, and execution across persona-driven content marketing experiences on NetApp’s owned platforms and priority customer touchpoints.

What You Will Do

Leads the development of AI visibility content strategies, translates audience insights into actionable content plans, and partners with cross-functional teams to drive decisions and measurable outcomes.

Why It Might Be a Fit

Requires a strategic content leader with an execution mindset, deep expertise in B2B web content strategy, and strong understanding of buyer journeys, target personas, and search behavior.

Requirements

• Deep expertise in B2B web content strategy, go-to-market planning, owned-channel strategy, SEO/GEO/AEO, LLM visibility, and persona-driven content experiences.
• Proven ability to own content strategy from insight through execution.
• Strong understanding of buyer journeys, target personas, buying group dynamics, search behavior, prompt patterns, and the changing landscape of AI-driven discoverability.
• Ability to define prompt clusters, topic clusters, and content architectures that improve discoverability across traditional search, answer engines, and LLM-driven research experiences.
• Hands-on experience building, optimizing, and publishing content across owned digital platforms.
• Excellent cross-functional leadership skills, with the ability to gain alignment, resolve ambiguity, influence decisions, and move work forward across various teams within NetApp.
• Strong editorial judgment, writing, and storytelling ability, with a focus on translating complex business and technical topics into clear, differentiated, audience-relevant content.
• Analytical mindset with the ability to define success metrics, interpret performance data, identify optimization opportunities, and connect content performance to business impact.
• Experience using analytics and GEO/SEO dashboarding tools to measure engagement, visibility, conversion, and contribution to pipeline or business goals.
• Execution-oriented mindset with strong project ownership, prioritization, communication, and operational discipline across multiple workstreams.

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off
• Leave options
• Performance-Based Incentives
• Employee stock purchase plan
• Restricted stocks (RSU’s)