Growth Marketing

Role Overview

Netenrich is looking for a data-obsessed Growth Marketer to own demand generation and adoption for Praxis across the US and India. This isn’t a traditional marketing role — in the early days, you’ll run the full growth stack yourself: paid, organic, content, community, product-led loops, and conversion optimization, all measured against hard numbers, not activity.

What You Will Do

Key Responsibilities: Own the Growth Funnel End-to-End, Run Rapid Growth Experiments, Win the Category Displacement Battle, Build Product-Led Growth Loops, Paid & Performance Marketing, Drive Community & Grassroots Growth, Own SEO & Organic Acquisition, Instrument, Measure, Report.

Why It Might Be a Fit

What You’ll Need: Minimum 8+ years of relevant hands-on growth marketing / growth hacking experience, ideally in B2B SaaS, cybersecurity, observability, or developer tools. A track record of experiments you’ve run and the numbers behind them — funnel lifts, CAC reduction, free-to-paid conversion, pipeline generated — not just campaigns you managed.

Requirements

• Minimum 8+ years of relevant hands-on growth marketing / growth hacking experience, ideally in B2B SaaS, cybersecurity, observability, or developer tools.
• A track record of experiments you’ve run and the numbers behind them — funnel lifts, CAC reduction, free-to-paid conversion, pipeline generated — not just campaigns you managed.
• Hands-on fluency with growth tooling: web/product analytics (GA4, Mixpanel, or Amplitude), marketing automation (HubSpot preferred), A/B testing, SEO tools, and paid ad platforms (Google, LinkedIn, Reddit).
• Working knowledge of — or a genuine hunger to quickly learn — SIEM, security operations, observability, and data pipeline concepts.
• Experience running growth playbooks across more than one geography, or strong comfort adapting messaging, channels, and cadence for both US and India audiences.
• A bias to action — comfortable shipping a scrappy landing page, ad, or outreach sequence in days, not waiting on a full campaign brief.
• Sharp written communication skills.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.