Marketing Manager – Scaled Channels (Ads Marketing)

Role Overview

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to build widespread awareness and excitement among our advertisers and partners. The role will be responsible for developing the scaled channels strategy and executing these plans with excellence.

What You Will Do

Develop a cohesive owned and paid channel strategy, own the web strategy for the Netflix ads website, build and manage CRM strategy, define social channel strategy, do annual planning and channel investment allocation, manage and optimize SEM campaigns, partner with SEO/AEO specialists, manage agency and vendor relationships, define and track KPIs, run structured A/B and multivariate tests, contribute to marketing mix modeling and attribution efforts.

Why It Might Be a Fit

Proven expertise in scaled channels, independent, strategic systems thinker, passion for flawless execution, strong cross-functional collaborator, strong communicator, comfortable with ambiguity, familiarity with the CTV, OTT, or streaming landscape.

Requirements

• 12+ years of experience in B2B marketing, scaled channels expertise, and CRM
• Strong knowledge of global channels (e.g. LinkedIn) and local APAC channels (WeChat, Kakaotalk etc) and/or proven agility of learning to adopt and grow new upcoming channels relevant for B2B advertisers
• Independent, strategic systems thinker
• Passion for flawless execution
• Strong cross-functional collaborator
• Strong Communicator
• Comfortable with ambiguity