Senior Product Marketing Manager (UCAN) Programmatic Ads

Role Overview

The Senior Ads Product Marketing leader will drive the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue. The role requires 10-12+ years of experience in product marketing within the programmatic advertising and/or B2B Advertising space.

What You Will Do

Key responsibilities include driving end-to-end product go-to-market strategy for UCAN programmatic solutions, defining and championing Netflix’s programmatic positioning and value proposition, and leading internal and external enablement programs for ad sales teams and programmatic partners.

Why It Might Be a Fit

The ideal candidate will have exceptional communication and storytelling skills, a proven track record of leading multiple concurrent product launches, and strong experience in partnering cross-functionally on product strategy and GTM launches.

Requirements

• 10-12+ years experience in product marketing within the programmatic advertising and/or B2B Advertising space
• Extensive knowledge of the programmatic ecosystem (demand and supply side, identity, measurement)
• Deep knowledge of the ad-supported CTV streaming space and retail / commerce media
• Exceptional communication and storytelling skills
• Proven track record of leading multiple concurrent, high-visibility product launches and GTM programs from strategy through execution

Benefits

• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• Flexible time off