Founding Performance Marketing Lead

Role Overview

We are hiring a Founding Performance Marketing Lead to own performance and growth marketing from the ground up. This is a hands-on individual contributor role for someone who wants to build the machine – not inherit one.

What You Will Do

You will own the path from first impression to click to conversion to qualified pipeline to closed ARR. That includes paid acquisition, creative testing, landing pages, attribution, funnel instrumentation, conversion-rate optimization, audience discovery, and early product-led growth experiments.

Why It Might Be a Fit

You’ll thrive here if you want meaningful ownership and are energized by a blank sheet of paper. You enjoy being in the campaigns, creative, landing pages, dashboards, and funnel – not only managing vendors.

Requirements

• 4-8+ years of hands-on performance marketing, growth marketing, or demand generation experience
• ideally in B2B SaaS, AI, HR Tech, recruiting technology, or another high-growth technology category
• A track record of personally managing and scaling approximately $50K-$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels
• Deep hands-on experience inside ad platforms
• Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, pipeline, and ARR
• Strong command of funnel economics, including CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and marginal acquisition efficiency
• Experience building and improving landing pages, forms, demo flows, or trial experiences with a strong CRO mindset
• Strong creative instincts and copy judgment
• Comfort with analytics, dashboards, CRM data, experimentation, attribution, and imperfect early-stage datasets
• Ability to move quickly from hypothesis to launch to data to insight to the next test
• Strong written communication and the ability to translate customer pain into clear, high-converting messaging
• A builder mentality: high ownership, low ego, strong judgment, and a preference for creating the playbook rather than waiting for one