Lead Marketing Analyst

Role Overview

The Lead Marketing Analyst will be the senior hands-on analyst for marketing performance, turning data from Paid Media, CRM, and website into clear answers on what’s working and what to do next. They will work closely with Marketing, CRM, Paid Media, Customer Analytics, Digital Analytics, Data Science, and Data Engineering.

What You Will Do

The Lead Marketing Analyst will lead analysis of Paid Media, CRM, and onsite performance, present clear recommendations to stakeholders, design and run controlled tests and incrementality experiments, and build a clearer understanding of how Paid Media and CRM channels contribute to acquiring new customers and retaining existing ones.

Why It Might Be a Fit

The ideal candidate will have proven experience in marketing, customer, or digital analytics, strong SQL skills, and confidence working with large datasets. They will also have a solid grounding in statistics and test design, experience building clear dashboards, and a working understanding of how marketing performance is measured.

Requirements

• Proven experience (typically 4+ years) in marketing, customer, or digital analytics, ideally within retail or another consumer-facing environment
• Strong SQL skills and confidence working with large datasets
• A solid grounding in statistics and test design (for example regression, significance, and incrementality)
• Experience building clear, self-serve dashboards in Power BI or a similar tool
• A working understanding of how marketing performance is measured, including channel performance and attribution

Benefits

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Private pension scheme
• Virtual GP access for you and your children
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Enhanced maternity, paternity, and adoption leave, and shared parental leave (eligible after 2 years’ service)
• Spread the cost of your commute with interest-free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme

Tagged as: Power BI, SQL