Digital Marketing Specialist, Growth Marketing & Innovation

Role Overview

The Digital Marketing Specialist supports the development and execution of digital marketing initiatives that build awareness of and drive enrollment in NYU’s graduate programs. The role involves creating compelling, engaging visual and multimedia content for organic social and paid advertising, as well as supporting the planning, execution, and optimization of paid media campaigns and digital nurture initiatives.

What You Will Do

Develop and execute advertising and nurture content across the enrollment cycle, monitor campaign performance, and leverage data and audience insights to identify opportunities for optimization and improve conversion at each stage of the funnel.

Why It Might Be a Fit

The ideal candidate will have a strong background in digital marketing, with experience in video production and editing, graphic design, and paid media campaigns. They will also have strong writing and editing skills, as well as the ability to manage multiple projects and collaborate effectively with creative and marketing stakeholders.

Requirements

• Bachelor’s Degree in marketing, communications, business or a related field
• 2+ years Experience producing and editing video content for marketing content
• Experience in graphic design
• Experience managing paid media campaigns
• Experience writing and editing
• Demonstrated proficiency in video production and editing
• Demonstrated proficiency in graphic design and visual content creation
• Strong writing and editing skills
• Ability to manage multiple projects, prioritize competing deadlines, and collaborate effectively with creative and marketing stakeholders

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Life insurance
• Disability insurance