Digital Marketing Manager

Role Overview

The Digital Marketing Manager is responsible for developing, implementing, and optimizing comprehensive strategic annual digital marketing strategies with plans that drive brand awareness, customer engagement, lead generation, and revenue growth.

What You Will Do

Grow in-bound marketing program, develop and manage paid advertising, support social media programs, create in-house SEO program, monitor and analyze campaign performance, conduct market research, and forecast emerging digital marketing trends.

Why It Might Be a Fit

This role requires a strong background in digital marketing, marketing strategy, and data analysis, with experience in developing and executing multi-channel digital marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field
• 5-7+ years of progressive experience in digital marketing, marketing strategy, or a related field
• Demonstrated experience developing and executing multi-channel digital marketing campaigns
• Demonstrated use of HubSpot, Adobe suite of software, WordPress, Google Analytics GA4
• Experience monitoring campaign performance, reporting analytics, and making data-driven optimization recommendations
• B2B manufacturing or industrial marketing experience is preferred
• Excellent written communication skills with experience creating blogs and digital content
• Strong project management, organizational, and time management skills with the ability to manage multiple campaigns simultaneously