CRM Manager

Role Overview

We’re looking for a CRM Manager to play a key role in delivering the Club’s global CRM strategy, focused on fan acquisition, engagement, and commercial performance.

What You Will Do

You will own the end-to-end delivery of CRM campaigns, from briefing and planning through to audience creation, execution, testing, and performance analysis.

Why It Might Be a Fit

You will ensure CRM activity aligns with business priorities, delivers measurable results, and enhances the fan experience.

Requirements

• Hands-on experience with ESPs and CDPs is essential. Bloomreach experience is ideal, but Salesforce Marketing Cloud, Braze or similar platforms are also valuable.
• Demonstratable experience working in CRM, lifecycle marketing, with a strong track record of delivery effective campaigns.
• Comfortable taking ownership of projects and leading CRM activity from planning through to execution and review.
• Strong understanding of segmentation, personalisation, and campaign optimisation, with the ability to use data and insight to improve performance.
• Highly organised with the ability to manage several projects at once and adapt to changing priorities.
• Skilled at working with different teams and building strong relationships with stakeholders at all levels.
• Excellent written and verbal communication skills with a high attention to detail.
• Strong understanding of GDPR and UK data protection requirements.
• Experience managing or developing team members.

Benefits

• Competitive Salary

Tagged as: Salesforce