Sales Development Representative

Role Overview

The Sales Development Representative serves as the initial point of contact for prospective partners in the K-12 education space. This role supports Every Day Labs (EDL) growth objectives by identifying, researching, and qualifying leads, serving as a critical pipeline builder for the EDL sales team.

What You Will Do

Drive high-volume outbound prospecting through strategic email cadences and targeted daily phone outreach to key school decision-makers, uncover and qualify district needs, and partner with a dedicated Account Executive to align on territory strategy.

Why It Might Be a Fit

This role requires a strong communicator who can empathize with the unique challenges of K-12 buyers, translating those insights into compelling value propositions, and a proactive approach to managing daily responsibilities.

Requirements

• 3+ years in K-12 education (as a teacher, administrator, managing school attendance, SIS, and compliance, or similar roles) OR 1+ year of inside sales experience (K-12 EdTech inside sales experience highly preferred)
• Firsthand experience navigating student data and attendance challenges, enabling you to guide high-level, credible conversations with school leaders highly preferred
• Ability to be a strategic thought partner to AEs, continuously researching and staying up-to-date on your region as a territory expert, tracking account activity, and managing thousands of school accounts across designated states
• Intellectually curious and eager to master EveryDay Labs’ product, understanding how applied behavioral science drives family engagement
• Actively seek feedback and love refining your approach to get better every single day
• Utilize data insights and maintain meticulous CRM data hygiene to track cadences, prioritize active leads, and ensure efficient pipeline management
• Demonstrate a high intrinsic drive, excellent time management and organization, and a proactive approach to managing your daily responsibilities
• Leverage Salesforce.com experience and sales process training to tactfully manage a pipeline, meet and exceed team goals, and maintain meticulous CRM data hygiene
• Familiar with sales platforms such as Salesloft, Outreach.io, or Yesware
• A strong communicator who can empathize with the unique challenges of our K-12 buyers, translating those insights into compelling value propositions
• Able to establish clear value propositions that connect buyer/user needs to the product and services we offer
• Thrive in a fast-paced environment and use your creativity when partnering with team members to ensure flawless execution
• Experiencing using AI tools to drive greater efficiency and productivity
• Legally authorized to work in the US

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts
• Gym reimbursement
• Pet insurance
• Free access to the Calm app
• Rocket Lawyer
• Flexible PTO
• Paid sick time off
• Company holidays plus winter break (Dec 24th – Jan 1st)
• Annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials
• Parental leave
• Fertility support
• Adoption
• 401(k) plan with employer match
• Time off for employee wellness