Senior Product Marketing Manager, Core

Role Overview

As Senior Product Marketing Manager for Newsela Threads & Themes, you will drive the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s fast-growing ELA Core Curriculum portfolio.

What You Will Do

Lead Strategic GTM Execution, Own Positioning, Messaging & Persona Development, Drive Market, Competitor & Customer Intelligence, Drive Account-Based Marketing (ABM) & Field Alignment, Enable Revenue Teams & Sales Motions, Shape Operational Workflows, Build Thought Leadership & Content Marketing, Collateral & Multi-Channel Content Execution, Measure & Optimize GTM Performance.

Why It Might Be a Fit

7+ years of experience in product marketing, go-to-market strategy, or related marketing roles, with demonstrated success leading complex product launches and cross-functional initiatives. Deep Buyer & Market Expertise, GTM Strategy & Business Impact, Mastery of Positioning & Messaging, Strategic Thinker + Execution Focus, Cross-Functional Partner & Leader, Messaging & Content Application.

Requirements

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles
• Deep understanding of K–12 education buying cycles, district procurement processes, and key personas
• Proven track record of developing and executing GTM strategies that drive measurable business outcomes
• Exceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear, differentiated positioning and customer-centric messaging
• Proven ability to independently develop and execute complex GTM strategies, influence cross-functional priorities, and translate strategic positioning into compelling customer-facing materials across multiple channels
• Demonstrated ability to lead and influence cross-functional stakeholders, drive strategic alignment, and establish effective working relationships across Sales, Product, RevOps, and Marketing

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts
• Gym reimbursement
• Free access to the Calm app, Rocket Lawyer and more
• Monthly tech stipend to support your WFH needs
• Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• 401(k) plan with employer match
• Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th – Jan 1st)
• Annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials