Principal Product Marketing Manager

Role Overview

The Principal Product Marketing Manager will lead the go-to-market strategy for AI-enabled products and cloud platform services, developing compelling positioning and messaging to drive adoption and engagement.

What You Will Do

The candidate will lead go-to-market strategy, develop positioning and messaging, drive AI adoption, identify priority customer segments, and collaborate across Product, Sales, and Customer Success.

Why It Might Be a Fit

The ideal candidate will have 5–10+ years of product marketing experience, proven experience bringing AI-enabled products to market, and strong collaboration skills.

Requirements

• 5–10+ years of product marketing experience within B2B SaaS or enterprise software
• Proven experience bringing AI-enabled products or services to market
• The ability to turn complex AI concepts into clear, credible, and relevant customer messaging
• Experience driving product adoption, customer engagement, and effective go-to-market programmes
• An analytical, customer-focused approach, with the ability to turn insights into action
• Strong collaboration skills and confidence working with technical and commercial stakeholders
• Experience in ERP, vertical SaaS, or business management software would be a strong advantage