Digital Marketing Lead

Role Overview

The Digital Marketing Lead will support the Head of Marketing in developing and delivering the UK digital marketing strategy, identifying opportunities to grow brand awareness, engagement, and sales. The role involves leading the planning, delivery, and optimisation of digital campaigns across paid, owned, and organic channels.

What You Will Do

Key responsibilities include managing relationships with external agencies, overseeing PPC activity, taking ownership of paid social activity, working closely with the in-house design team, collaborating with the e-commerce team, and monitoring campaign performance through analytics and reporting tools.

Why It Might Be a Fit

The ideal candidate will be a digitally savvy marketer with a strong blend of creative thinking and commercial awareness, comfortable working in an evolving business where priorities can move quickly, and enjoying having the autonomy to make things happen.

Requirements

• Experience in a digital marketing role, ideally within retail, e-commerce, or a consumer-focused B2C business
• Strong understanding of digital marketing channels, including PPC, paid social, organic social, email marketing, and CRM
• Experience managing external agencies and working with cross-functional teams
• Hands-on knowledge of Google Ads and Meta Ads, ideally including Google Shopping and Advantage+ campaigns
• Experience using analytics and reporting tools, such as Google Analytics
• Understanding of e-commerce, online trading, and how digital marketing activity translates into commercial performance
• Creative flair and ability to develop ideas and engaging content across digital platforms
• Strong communication, organisation, and project management skills

Benefits

• £40k
• Free parking on site
• Health and wellbeing programme
• Staff discount
• Genuine career development opportunities