Senior Growth Marketing Analyst (Paid Media)

Role Overview

The Senior Growth Marketing Analyst will lead the execution, optimization, and analysis of paid media campaigns to support the marketing strategy of Mtrix in Latin America. The role will have great autonomy to propose optimizations, test new approaches, implement automations, and use Artificial Intelligence to elevate the efficiency of marketing operations.

What You Will Do

Plan, execute, and optimize paid media campaigns on LinkedIn Ads, Google Ads, and Meta Ads channels, ensuring alignment between performance and business objectives. Continuously monitor campaign indicators, identifying opportunities for optimization to maximize reach, engagement, demand generation, and investment efficiency.

Why It Might Be a Fit

The ideal candidate will have strong analytical capacity, excellent communication, and digital performance mastery, with regional exposure, contact with different markets, and high visibility to leadership.

Requirements

• Experience in managing paid media campaigns, especially on LinkedIn Ads, Google Ads, and Meta Ads.
• Practical knowledge of Google Analytics, Google Tag Manager, and digital measurement tools.
• Experience in building, analyzing, and presenting performance reports.
• Knowledge of digital marketing metrics, performance, and demand generation.
• Advanced knowledge of Excel or Google Sheets.
• Strong analytical capacity, with the ability to interpret data, connect indicators, and generate relevant insights for the business.
• Excellent verbal and written communication, including experience in presenting results to various audiences.
• Ability to transform analysis into clear narratives and strategic recommendations through data-driven storytelling.
• Organization, autonomy, and prioritization capacity in dynamic environments.
• Advanced English for participation in meetings and interaction with regional stakeholders in Latin America.

Benefits

• Flexible working environment (Hybrid model with an average of 1x per week in the office)
• Customized career development for NielsenIQ opportunities
• Global Mentorship Program
• Extensive and in-depth learning program, with access to diverse training (business, technical, analytical, soft skills, etc.) for on-demand development, as well as access to exclusive content in NIQ social communities
• Wellhub (Gympass)
• PLR
• Medical and Dental Assistance

Tagged as: Data Analysis, Excel, Google Analytics