Role Overview
As the Manager of Demand Generation (B2B), you will play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. This is a high-impact strategy and execution leadership role targeting complex buy-side enterprise organizations, advertising agencies, and top global brands.
What You Will Do
You will architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. This role requires a balance of sophisticated data-driven analysis, programmatic campaign testing, operational rigor, and strong leadership to guide external agency partners and internal cross-functional operations.
Why It Might Be a Fit
This is a high-visibility opportunity to own and transform the B2B demand generation strategy for the market leader at the very core of the global media revolution. As we scale our growth platforms and redefine our narrative from a legacy measurement brand into an AI-first media intelligence leader, you will possess authentic functional ownership, a substantial media budget, and a direct impact on enterprise corporate growth.
Requirements
- 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within software-as-a-service (SaaS), data analytics, media intelligence, or corporate technology industries.
- ABM Mastery: Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using premier Account-Based Marketing systems (specifically Demandbase or Marketo/HubSpot enterprise suites).
- Analytical Rigor: Advanced analytical mindset with deep experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce (CRM) environments.
- Test & Learn Mindset: Structured, data-backed approach to multi-channel execution, including experience piloting search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures.
- Cross-Functional Leadership: Exceptional ability to operate collaboratively across complex matrix environments, establishing operational buy-in with sales units, Revenue Operations, creative teams, and product lines.
- Tools & Infrastructure: Professional-level expertise in Google Workspace environments. Direct technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures.
- AI Acceleration: Active working competency with AI platforms (e.g., Gemini, Claude, ChatGPT) to optimize workflow velocity, data summary operations, and initial copy development.
- Communication: Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish strict documentation guardrails.
Benefits
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Company-provided vehicle
- Discretionary incentive/bonus eligibility
To apply for this job please visit jobs.smartrecruiters.com.
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