Senior Marketing Sales Analyst

Role Overview

The Senior Marketing Sales Analyst owns the process that turns sales leads into closed/won business, designing and continuously improving the steps sellers follow from lead to close. They build and maintain the reporting that keeps the CRO, sales managers, and individual sellers aligned on performance, train new hires on the process, and serve as the go-to resource when sellers have questions about how to work a lead correctly.

What You Will Do

Design and document the end-to-end lead-to-opportunity process, identify process bottlenecks and inefficiencies in lead conversion, define and maintain KPIs used to measure lead conversion performance, build and maintain reporting and dashboards, train new sales hires on the lead process, and serve as the point of contact for sellers’ day-to-day questions.

Why It Might Be a Fit

The ideal candidate has 10+ years of hands-on experience with Salesforce and Pardot, experience in a sales enablement role, and strong process design, project management, and analytical skills.

Requirements

• Bachelor’s degree
• 10+ years of hands-on experience with Salesforce and Pardot
• Experience in a sales enablement role within Revenue Operations, Sales Operations, or a similar function
• Strong foundation in Salesforce reporting infrastructure
• Experience supporting sellers who manage mid-market or small enterprise accounts
• Experience supporting or coordinating with global sales teams (EMEA, Asia/Pacific)

Benefits

• Comprehensive health and wellness plans
• 401(k) with a Nielsen company match
• Generous paid time off policy
• Company-provided vehicle
• Discretionary incentive/bonus eligibility