Senior Product Marketing Manager

Remote Full TimeUnited States (Remote)Nielsen

Role Overview

The Senior Product Marketing Manager will support the team and own go-to-market for the portfolio end to end, shaping a market while it is still forming and creating most of what exists twelve months from now.

What You Will Do

Responsibilities include positioning, narrative, and messaging, market, customer, and competitive intelligence, launch and lifecycle, commercial enablement, and market presence and thought leadership.

Why It Might Be a Fit

The ideal candidate will have experience taking new or category-creating products to market, operating with incomplete inputs and a moving roadmap, and marketing the same underlying technology to structurally different buyers.

Requirements

  • Seven or more years in product marketing, including meaningful time at a senior or lead level in B2B technology, data, or media technology.
  • Demonstrated command of the craft: segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement.
  • Real working knowledge of the video ecosystem: streaming and CTV, FAST and ad-supported models, linear and live, device platforms and operating systems, distributors and aggregators, studios and content packagers.
  • Comfortable and accurate discussing multimodal AI and modern retrieval: embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, and delivery through APIs and data feeds.
  • Exceptional writing, clear, dense, persuasive writing is the core output of this role, from a one-line positioning statement to an executive narrative to a partner FAQ.
  • Proven ability to align product, sales, partnerships, legal, and executive stakeholders without formal authority.
  • Bachelor’s degree required. MBA or equivalent experience welcome.

Benefits

  • Comprehensive health and wellness plans
  • 401(k) with a Nielsen company match
  • Generous paid time off policy
  • Company-provided vehicle
  • Discretionary incentive/bonus eligibility

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