Marketing Director

Role Overview

The Marketing Director will lead the marketing direction in support of Wygwam’s international growth ambitions, developing clear value propositions and translating complex technical offers into simple narratives. They will design and own the customer engagement strategy, build the Customer Engagement Platform, and lead platform development through MVP release.

What You Will Do

Key responsibilities include defining the overall marketing direction, developing clear value propositions, translating complex technical offers, designing and owning the customer engagement strategy, building the Customer Engagement Platform, and leading platform development.

Why It Might Be a Fit

The ideal candidate will have senior marketing or customer success leadership experience in an international B2B, technology-driven environment, with a proven track record in strategic positioning, value proposition development, and go-to-market leadership.

Requirements

• Senior marketing or customer success leadership in an international B2B, technology-driven environment
• Proven track record in strategic positioning, value proposition development, and go-to-market leadership
• Experience building or scaling customer engagement, lifecycle, or loyalty programmes
• Comfort with technically complex products, ecosystems, or solutions
• Track record leading multifunctional marketing teams in evolving organisational contexts