Field Marketing Manager

Role Overview

The Field Marketing Manager will lead segment marketing strategy, integrated campaigns, product launches, and sales enablement initiatives to drive growth, demand generation, customer engagement, and product commercialization across assigned industry segments in North America.

What You Will Do

Key responsibilities include developing and executing annual marketing strategies and growth plans, planning and managing integrated campaigns, executing marketing initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships, and analyzing customer needs, market trends, competitive activity, and emerging opportunities to inform marketing strategies.

Why It Might Be a Fit

The ideal candidate brings a strong combination of B2B marketing expertise, commercial acumen, strategic thinking, and hands-on execution experience, with a strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7+ years of progressive B2B marketing experience, including demand generation and product marketing
• Demonstrated experience developing and executing integrated marketing campaigns and go-to-market strategies
• Proven success supporting product launches and commercialization initiatives
• Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments
• Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics
• Experience with CRM and marketing automation platforms
• Strong project management skills with the ability to manage multiple priorities and cross-functional initiatives
• Excellent communication, presentation, analytical, and stakeholder management skills

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Basic and Supplemental Life insurance
• Critical Illness and Accident Insurance
• Flexible Spending Accounts
• Health Savings Account with Company Contribution
• 401K with Company Match
• Long and Short Term Disability
• Employee Assistance Program
• Legal Plan
• Parental Leave
• Paid Vacation and Sick Time
• Paid Volunteer Day
• Tuition Reimbursement
• Wellness Reimbursement
• Scholarship opportunities