Senior CRM Analyst

Role Overview

Join our Growth & CRM team as a Senior CRM Analyst, responsible for operating and strategizing CRM rules and automated campaigns using Salesforce Marketing Cloud. The role involves building, validating, and launching omnichannel communication journeys, segmentation, data management, execution, and testing of communication, automation of CRM processes, and performance analysis and reporting.

What You Will Do

Build, validate, and launch omnichannel communication journeys, create and maintain Data Extensions, develop SQL queries, configure dynamic content rules, conduct A/B/n recurring tests, configure automation of data ingestion, treatment, and update of contact data, monitor operational and business metrics, and report results to stakeholders.

Why It Might Be a Fit

This role is for someone who dominates SFMC operation, enjoys working with data, advanced segmentation, and A/B testing, and wants to transform active base interactions into personalized and profitable experiences.

Requirements

• Solid Experience in SFMC
• Knowledge in SQL
• Mastery of CRM & Growth Metrics
• Data-Oriented and Experimental Mindset
• Basic Knowledge of Web and Email Marketing
• Salesforce Certification
• Previous experience in B2C companies with large data volumes
• Knowledge of Agile methodologies (Scrum/Kanban)
• Bachelor’s degree in Marketing, Communication, Advertising, or related areas

Benefits

• Food and/or meal allowance
• Transportation allowance
• Medical assistance
• Dental assistance
• Life insurance
• Private pension
• Program of participation in results (PPR)
• Pharmacy assistance
• Childcare assistance
• Flexibility of schedule
• Club of Benefits V.tal
• Extended maternity leave (6 months)
• Extended paternity leave (20 days)