Role Overview
The Performance Marketing Lead will own paid media end to end, including media planning, execution, measurement, and optimization. They will be responsible for building the foundation for a top-performing performance marketing function at Nooks.
What You Will Do
The Performance Marketing Lead will own paid search and demand capture, run Google and Bing, scale review sites, affiliate partner programs, and content syndication to drive revenue growth. They will also plan and run paid social, display, programmatic, CTV, and online video to reach buyers before they’re in-market.
Why It Might Be a Fit
The ideal candidate will be a systems thinker with extreme ownership, who moves fast and still sweats the details. They will have hands-on paid search expertise, including value-based bidding, offline conversions, and smart bidding. They will also have experience planning and buying paid social, display, programmatic, CTV, and online video.
Requirements
- Deep, hands-on paid search expertise, including value-based bidding, offline conversions, and smart bidding
- Experience planning and buying paid social, display, programmatic, CTV, and online video
- A strong grasp of measurement beyond last touch, including multi-touch attribution and incrementality
- A habit of thinking in ROAS (Return on Ad Spend)
- Daily use of modern AI tools like Claude or ChatGPT, with workflows or automations to show
- Experience with predicted lifetime value (pLTV) modeling and bidding (nice to have)
To apply for this job please visit jobs.ashbyhq.com.
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