Digital Discovery and Growth Lead

Role Overview

We are looking for a Digital Discoverability & Growth Lead to strengthen our visibility across external acquisition channels, with a particular focus on the growing role of AI platforms. This role connects local Digital Sales & Engagement teams with Group technology development.

What You Will Do

You will own and drive Personal Banking’s discovery and acquisition strategy across external and open marketing channels, set and drive execution of the discoverability strategy across AI, search, social media and performance marketing, and act as business owner for related AI platform applications, development and maintenance.

Why It Might Be a Fit

You are enthusiastic about how AI is reshaping customer behaviour and have experience working with relevant platforms. Your seniority, background and structured way of working enables you to lead the capability development from strategy creation and anchoring to delivery.

Requirements

• Deep understanding of how AI is changing customer behaviour and the marketing landscape
• Extensive experience in paid and organic marketing
• Experience with related technologies and ability to shape requirements as a business representative
• Strong people and stakeholder leadership skills, with senior level communication skills
• Ability to understand the big picture, see dependencies and translate complex topics into actionable plans
• Structured project management skills, from roadmap creation to delivery and communication of measurable business outcomes

Benefits

• Hybrid working model
• Diversity and inclusion are a natural part of our daily work
• Opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds

Tagged as: Project Management