Principal Creative Designer, Brand Marketing

Role Overview

The ideal Principal Designer is a strong strategic and conceptual thinker who possesses a wide range of creative capabilities – including a solid background in multi-platform digital, print and environmental executions at scale, art direction, typography, identity and branding, packaging, print production, and environmental/store visual design.

What You Will Do

Contribute to brand strategy and the role of creative in expressing and supporting it. Drive projects independently, developing and executing creative concepts that demonstrate vision, meeting business/marketing objectives and supporting the overall brand and creative strategies.

Why It Might Be a Fit

You Own this if You Have… Expert-level proficiency in Figma, including component architecture, auto layout, variables, and shared library management. Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Requirements

• Expert-level proficiency in Figma, including component architecture, auto layout, variables, and shared library management.
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proven core design skills (typography, spatial relationships, systematic design development).
• Solid understanding of design systems and brand governance — how to work within them, maintain them, and advocate for their consistent use.
• Strong multi-platform digital design skills across web, email, social, and display formats.
• Proven ability to manage multiple concurrent deliverables with strong attention to detail and adherence to deadlines.
• Excellent communication skills and comfort working cross-functionally with marketing, brand, project management, and creative.
• Customer-centric mindset with data-informed design thinking.
• Curiosity in leveraging ai-powered design tools to accelerate design production workflows.
• Experience providing direction for video editing, store environment such as signage or visual merchandising preferred

Benefits

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• 401k
• medical/vision/dental/life/disability insurance options
• PTO accruals
• Holidays