Senior Performance Marketing Strategist

Role Overview

Joining our paid media team as a Senior Performance Marketing Strategist, you’ll be the strategic lead for a portfolio of e-commerce and lead generation clients, owning how their budgets grow and perform. Our typical clients spend $50K to $300K a month on media. Google and Meta are your core platforms, with room to expand into other channels (e.g., TikTok, Reddit, Pinterest). Beyond your accounts, you’ll raise the bar for the whole team by sharpening how we work and shaping how we use AI.

What You Will Do

Set the paid media strategy for your clients across Google and Meta, decide when channels like TikTok, Reddit, Pinterest, Snap or LinkedIn earn a place in the mix, and stay hands-on in the build, optimization and reporting. Own cross-platform budget allocation, moving spend to where it drives the most incremental return. Hold yourself accountable to business outcomes like CPA, ROAS, lead quality and revenue, not platform vanity metrics.

Why It Might Be a Fit

You’ll own the full mix for your clients and decide when other channels earn their place. No channel silos. Grow your strategic impact. Work alongside our performance creative and measurement teams on MMM and incrementality testing, with ongoing training to sharpen your craft.

Requirements

• 5+ years in paid media, including 3+ years owning performance strategy for client accounts
• Deep, hands-on expertise in Google Ads or Meta Ads, plus hands-on experience planning, building and optimizing campaigns on the other
• A track record of shifting budget across platforms and proving the impact on business results
• Confidence advising senior client stakeholders and standing behind your recommendations
• Experience coaching junior team members and reviewing their work
• Google Ads and Google Analytics certifications are an asset

Benefits

• Profit sharing
• RRSP matching
• Flexible work
• Health spending account
• Wellness and fitness programs
• Home office allowance

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