Role Overview
The Strategist, Demand Generation and Performance Marketing will play a key part in building a more connected, automated, and measurable approach to audience engagement. The position will support the design and execution of marketing automation programs, including campaign orchestration, nurture journeys, lead management, segmentation, testing, and performance optimization.
What You Will Do
The role will involve developing and implementing demand generation strategies and campaigns, collaborating with cross-functional teams, developing and maintaining automated nurture journeys, and maintaining lead management processes.
Why It Might Be a Fit
The ideal candidate combines strategic thinking with hands-on technical execution, strong data discipline, and a commitment to continuous improvement.
Requirements
- 5-8 years of working knowledge and experience in performance marketing, marketing automation, and/or demand generation
- Bachelor’s degree in Marketing or related field
- Extensive hands-on experience using Marketo
- Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics
- Working knowledge of audience segmentation, personalization, dynamic content, lifecycle automation, lead management, preference management, and campaign attribution
- Strong data management skills
- Excellent project management skills
- Ability to work both independently and collaboratively
- Excellent structured communication skills
- Strong quality assurance and technical problem-solving skills
Benefits
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts, and disability)
- Paid time off
- Parental and caregiver leave
- Life & accident insurance
- Other voluntary and well-being benefits
- Discretionary bonus program that may include an equity component
To apply for this job please visit ntrs.wd1.myworkdayjobs.com.
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