Senior Marketing Technology Manager

Role Overview

Responsible for the enhancement and development of our Field Martech stack, with a special focus on platforms that support our social media efforts. A trusted partner that works cross-functionally across the organization building strong relationships with Marketing, Product, and Engineering to advance core projects and initiatives.

What You Will Do

Lead, maintain, troubleshoot and evolve our social media platform, supported by our current vendor – Sprinklr. Gather technical requirements and deliver requirements to our implementation teams, develop user stories, define testing criteria, and partner with business stakeholders on UAT testing.

Why It Might Be a Fit

Partner with other business and technology strategists to develop use cases to define business needs and identify opportunities for improvement or increased adoption.

Requirements

• Bachelor’s degree in business, marketing, technology, or related field.
• Minimum of 6 years’ experience supporting or executing marketing technology solutions.
• A strong understanding of business-to-consumer marketing practices, digital marketing, and customer online experience.
• Knowledge of web and mobile technologies and familiarity with how the digital ecosystem is evolving.
• Knowledge or experience with any of the following a plus: social media platforms (Sprinklr, Hearsay Social), event management platforms (cVent), web analytics (google analytics, Abobe), SEO, Local Listings Management, website CRM systems, or front-end web development languages (html, javascript, css).
• Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people.
• Organized with ability to handle multiple projects with limited supervision.
• Excellent attention to detail.
• Demonstrated ability to solve complex problems using in-depth analysis and best practices to develop new perspectives on existing solutions or create new, inventive and enduring solutions.